Radio Marketing We Don't Need

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Radio Marketing We Don't Need
This is a long article to inform you of new car radio technology that aims to distract you while driving. They mention Shania here:

Displaying the text while the commercial plays is important to consumer comprehension and satisfaction, Mr. Toomb said. "When the subject matter is consistent, the mind will process it better," he said. On the other hand, he added, "If they were listening to Shania Twain and a First Charter notice came up,'' they might become upset.
http://www.nytimes.com/2003/12/31/b...&partner=GOOGLE

by Knight1

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First Charter is some bank. All the guy was saying was that to be more effective the commercial should not be playing on the radio at the time that the text is displaying. Then he said as an example, you wouldn't want the bank commercial message dispaying while a Shania song is playing. He also inferring that Shania fans would be upset at the ad destroying the sanctity of their private moments as they enjoy the delicious experience of listening to the angelic voice of their favorite songbird - oops. there goes that marketing inclination again.

Knight1